fareedquraishi

07-19-2009, 05:10 PM #31

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-19-2009, 05:25 PM #32

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-20-2009, 08:58 AM #33

new books are coming

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-20-2009, 05:20 PM #34

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-21-2009, 04:48 AM #35

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-21-2009, 04:48 AM #36

new books are being uploaded

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

07-31-2009, 04:08 AM #37

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

08-01-2009, 05:53 PM #38

Review
"Bravo! As someone who teaches an account planning course, I was thrilled to see Kelley and Jugenheimer's book. This much-needed addition to the account planning literature is outstanding in both its depth and its accessibility. Whether you're a student or a practitioner, this book will explain what account planning is, how it's done, and why it's important. The current examples and insightful case studies make this a keeper." - Kris Kranenburg, Southern Illinois University "The title is dead-on as this book truly delivers as a practical guide to understanding account planning. It provides useful information in an entertaining and easy reading style." - Joseph E. Phelps, The Reese Phifer Professor of Advertising and Public Relations, University of Alabama"

Product Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. The book's easy-to-read style and logical format make it ideal for course adoption, and students as well as professionals will benefit from the variety of real-world examples.

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

fareedquraishi

08-02-2009, 05:43 PM #39

Professor Cheng-Few Lee ranks #1 based on his publications in the 26 core finance journals, and #163 based on publications in the 7 leading finance journals (Source: Most Prolific Authors in the Finance Literature: 1959–2008 by Jean L Heck and Philip L Cooley (Saint Joseph's University and Trinity University).

Advances in Quantitative Analysis of Finance and Accounting, New Series (AQAFANS) is a continuation (with new features) of the similarly titled book series that was previously published by JAI Press from 1991. AQAFANS is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. It is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting, applied research in the financial community, and the accounting profession.
Contents:

• An Analysis of the Difficulty in Correctly Identifying Discretionary Accruals (T Yaekura & D A Ziebart)
• Cash Settlement and Futures Price Volatility: Evidence from Options Data (L Chan & D Lien)
• Reinterpretation of Market-to-Book Equity (W Paek & H Sami)
• The Time-Series Properties of Financial Statement Line Items (T A Carnes)
• Investigating Bid-Ask Spread Components Between the NYSE and the CBOE (M-H Chiang & Y Lin)
• The Usefulness of Cash Flows from Operations in Executive Cash Compensation (S S M Yang & Q J Yin)
• Bank Size, Diversification, and Nonsystematic Risk: Evidence from Australian Banks (C-T Lin & C-C Ho)
• Firm Characteristics and Accounting Policy Choice for Environmental Liabilities (B Bae & H Sami)
• and other papers

Readership: Researchers and graduate students in finance, economics and accounting; business managers; government officers dealing with finance, economics and accounting.

__________________
Silent gratitude isn't much use to anyone ----It's nice to be important, but it's more important to be nice

ramkish123

08-03-2009, 02:36 AM #40

carry on with the great work bro